Brad Callen Software

Internet article marketing continues to gain speed as the number one marketing strategy for a variety of reasons:

• Provides direct links to specific pages within your website
• Increases web traffic
• Easily measurable
• Cost effective
• Links marketing activity to actual results
• Showcases subject matter expertise
• Improves search engine ranking ( SEO )
• Builds trust with potential customers

Everyday it seems like another Internet article marketing expert pops up with a new cost effective article distribution software to a sure-fire method, no fail method for using this marketing strategy.

Since 2005, I have been writing articles and have yet to find any expert who has all the answers. Two of my ongoing challenges are:

• Finding a method for increasing my writing output without diluting the quality of my articles
• Submitting to my niche topic areas consistently

What I have learned is the 1+7 Secret Formula. This discovery now allows me to

• Quickly write 8 articles within a couple of hours
• Submit to several niche topic areas consistently
• Retain the quality of my writing content

Step #1

The secret formula begins by identifying 7 tips, hints or suggestions within your niche writing category and quickly putting them into a Word document. For example, in the writing the article the 7 Tips to Real Estate Agents’ Success, I wrote down the following:

1. You are a business
2. Embrace a planning attitude
3. Research your market plan
4. Establish sales goals
5. Create a financial budget
6. Making managing yourself a priority
7. Find a mentor or business coach

Step #2

Look at the key words surrounding your niche. Currently, my niches are:

• Business
• Strategic planning
• Sales
• Ethics
• Marketing
• Customer service
• Reference and education
• Coaching
• Leadership
• Article Marketing

In writing the 7 Tips to Real Estate Agents’ Success, I examined all key words around the real estate, selling, etc. By taking the time to review these words before I wrote the article, my mind was subconsciously focusing on using these words within the context of the article. Also, I have a printout of all the main key words from Inventory Overture that I have used in writing articles. These are bull dog clipped and sit right next to my computer. I have taken the time to highlight key words that I can use within each of these printouts.

Step #3

The next step is to quickly write a short opening paragraph and then a short closing paragraph. Again, the key words are quickly and short. This is not the time to wordsmith, but rather to get your thoughts onto paper with speed.

Step #4

Do a word count. Usually at this point, I have written somewhere around 100 to 125 words. Now each tip must be expanded to approximately 25 words or two sentences. Your article will then be around 255 to 300 words depending upon your writing style.

Step #5

Finish the article including integrating any key words that you might have missed along with the teaser paragraph and call to action within your resource, biography or reference box. Submit the saved article to the 7 or 10 Top Tips article category section.

Step #6

Take your submitted article and resave it as Tip #1 for real estate success. Then delete tips 2 through 7 only. Keep the opening and closing paragraphs for reference as you construct two new opening and closing paragraphs. Remember, you do not want to use exactly the same words in the same order, but you can easily switch the word order, substitute synonyms, etc. Finish the article using Tips #3 through #5. Submit the article under your niche marketing topic. See above Tip #2.

Step #7

Repeat the process from Tip #6 for each of the remaining tips. You will quickly have 6 additional articles. You have just used what I call the 1 + 7 Secret Formula. Additionally, you may an E-Book potentially 80% to 90% complete. Remember: A book is just a collection of articles.

The more you use this 1 + 7 Secret Formula, the more your writing speed will increase. Within a short period of time (anywhere from one week to three months), you should be able to pen 8 articles within 2 hours.

Yes, Internet article marketing is a great marketing strategy for businesses that wish to drive quality traffic to their site with the goal to gain more customers. And the best part of this is that you improve not only your writing skills, but your thinking skills as well. What other marketing strategy provides such a great and intangible benefit?

Do you want to learn more about how to get to where you want to be? I have just completed a FREE 7 lesson on-line email course. Sign up here and now Building Your M.A.P. (My Action Plan) to Success.

Leanne Hoagland-Smith, M.S. is a speaker and Indianapolis business coach & Chicago business coach who has written hundreds of articles with a focus on improving individual and organizational performance through excellence in leadership to executable strategic plans.

Author: Leanne Hoagland-Smith
Article Source: EzineArticles.com
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